Supporting Small Businesses – A Real World Example

This pandemic has led me to an interesting point in my life. Because of my indefinite telework schedule and the end of my apartment lease, I found myself at a decision point–where should I live?

I looked at apartments and rental homes, and found that nothing was really blowing my skirt up. So in a blog post I haven’t yet written, I will tell you all about how I put my stuff in storage, took up a hobo lifestyle (by choice), and decided to airbnb it for a while. In a future post, I’ll write about all of the how’s and why’s that went into my decision, and what I’ve learned from this experience thus far.

For now, this post is about supporting small (and minority-owned) businesses and a real world example of how this played out for me recently.

Without going into the mundane minutia behind deciding on my temporary rental location, let’s just say I found an airbnb to rent for a month. On move-in day, I had to check out of one home in North Carolina and drive to this next home in Virginia. That morning, I received a text from the host asking when I planned to arrive, and I told them I’d be there at 4pm, which was the posted check-in time for the home. Because I had to vacate the airbnb I had been staying in for the previous month by 10am, I would actually arrive in the area of my new home around 2pm and I planned to pass the time by grabbing some lunch.

As 4pm came, I received a text from the host saying they hated doing this, but they needed another 30 minutes. Something came up at the property, and it wouldn’t be ready on time. I was tired from the drive and a little disappointed, and had already blown some time…but…what’s another half hour? I decided to use the additional time to stock up on a few things at the grocery store.

At 4:30pm, I pull up to the home. The owner came out and apologized and said he needed another few minutes to finish up his last-minute cleaning. I told him I understood, and just waited in the car. This is the point where a lot of people would whip our their notepad and start jotting down bullets for their scathing review. And I suppose they would be well within their rights to do so.

Once I’m finally allowed in, the place was ok at best. He definitely could have used a little more time to do some final fixes and dusting. There was a light fixture that still needed a cover, there was a spot on the floor that could use some swiffering, and a few other odds and ends that weren’t refined. He felt so bad and said he wanted to have a welcome packet for me but it just wasn’t ready. I also felt a little misled by the area and the outward appearance of the home. But…I realized at this point, I had a decision to make. I could be irritated and angered by the hosts and by my disappointment, I could chalk this up to a learning experience, or I could grant the kindness and graciousness I’d want extended to me if I was a small business owner trying to work out the unexpected kinks in the airbnb industry. I decided irritation and anger served no purpose, and opted to use this as an opportunity to learn as well as a chance to let the owners find their way and figure out their processes in a new business.

But this is the point where supporting small and minority-owned businesses comes into play. A meme I had recently seen flashed into my mind at this very moment.

The meme says something like…”if McDonalds messes up your order, you will still buy from McDonald’s. If a small business messes up your order, or if there are delays beyond their control, you take to social media, trash the business and vow to never give them another dime of your money.”

How true is that statement?? Why are we so forgiving of businesses that have the means to get by with or without our support, but we trash those that are making errors as they launch? Or those that can’t control unprecedented backups at the post office? Or those that just simply missed the mark unknowingly?

Cancel culture ruins small businesses that are just trying to figure things out. Behind small businesses are moms and dads working full-time jobs trying to figure out that second income stream. Small businesses are made up of people that scraped together funds to put out a product that may just need a little customer input to make great. How do you claim to support small businesses in one moment and then cancel them at the smallest mistake or inconvenience in next? Support is support. Support is understanding. Support is encouragement. Support is NOT trashing a business because the shirt isn’t sized how you expected or because the icing on your cupcakes wasn’t the exact shade of pink that you wanted.

But I digress. Here’s what happened, what I learned, and my mindset going forward.

1. Was the airbnb what I expected? Actually yes. The problem is that, I did some delayed research, and lowered what I expected from the property after I had already booked it. Going forward, I will determine my “must-haves” and only book properties that meet those criteria.

2. Were the pictures accurate? Yes. The problem was that I booked it without seeing pics of the outside. That was my bad. Going forward, I will only book homes that have pictures of the inside and outside of the property.

3. Was it a smooth check-in? Not exactly. However I could blame my uncharacteristic promptness. For the previous airbnb, I checked in two days late. More about that another time. For this one, I arrived almost two hours early. If this weren’t covid times, I would have easily amused myself by shopping or perusing the area but the pandemic compounded by the local traffic that was flaring up just didn’t entice me to want to do anything but sit still in the car. Going forward, I will lay out my timing with the owners a day or two prior to arrival, and manage my expectations should I arrive earlier.

Part of why I chose to do this hobo thing is because I felt like I wanted peace, I wanted joy, and I wanted to have some unique experiences. I did not do this because I wanted to be mean, crotchetty, and annoyed at every inconvenience. This lifestyle doesn’t lend itself to precision and specificity. If I’m not willing to go with the flow and laugh and be kind, then I’m just going to find myself irritated and mad and stressed.

I have to realize people are trying their best and if I was an owner trying to do something for the first time, I’d love someone to give me the benefit of the doubt. To support me instead of write me off. To tell me what I could do better next time instead of telling me all the things they hated. I would want someone to support me by giving grace and understanding and kindness and encouragement. And that’s the way I plan to support small and minority-owned businesses.

How do you support local, small, minority-owned businesses? Do you have a story to share? I’d love to hear it!

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justamarylandgirl

I'm a Maryland girl, cat owner, and music lover. I'm awkward and introverted and totally flawed, and learning to be ok with it all. Share this journey with me as I write about the various things I love about my state, my random ponderings, and this life of mine.